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    Home » Independent Music » Building A Single Release Campaign

    Building A Single Release Campaign

    So now that you have majority of the legal aspects out of the way for the awesome song that you are ready to release, let’s get into more of the things that you need to do to prepare for your successful single release campaign.

    Registering your work is very important, especially since you want to be able to get paid for any sales that are going to happen. You need to register your song to a performance rights organization like ASCAP, BMI or SESAC. For digital distribution you will need to register with SoundExchange. They will keep track of anything sold online as well as live streaming of your music. If you have hopes of making it on to the Billboard charts you need to register your ISRC code that is linked to your song. You can register this code with Nielsen SoundScan. All of this should be taken care of before your single release date.

    We would all like to win the Grammy Award for best new song, but when you are just starting out, try to set reasonable goals. Sit down and develop a plan of goals that you would like to reach in a reasonable timeline. Don’t get frustrated if you don’t meet these goals. You can always rework yourself after your launch. You can use data to see what is working and what isn’t. This will help you to create a more successful campaign as you move forward in your career. It will also be a good guideline for the next single you release.

    So you have your goals in order. Now is the time to sit down and plan your marketing and promotion for your single release. Are you going to create a music video to go along with it? Videos are a great marketing tool because it allows you to easily view how many people have watched it and people can actually rate it. A video is also very easy for people to share on their own social media sites which will allow all of their friends to take a listen to your music. Are you going to do a press release to the local papers and online blogs? Start reaching out to these people with enough time that way you can ensure you get as much press as you can before your release date. Come up with a contest. For any fan that shares your song or video of your song, they will be entered in a drawing to win a free something. Think of something cool that will make your fans want to spread your music even more.

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