Technology has made it easier than ever for indie artists to market their music. With a click of a button, you can reach millions of music fans and hope that your single goes viral. However, it takes more than just posting your music links online to get people to listen.
First, you must produce a quality product. Your music has to resonate with fans and – if you’re hoping to be a mainstream artist one day – compete with what’s on the radio. Once you have a quality product, you can begin to promote your music to fans. Unfortunately, this is where many indie artists make some common mistakes that prevent them from getting their music heard and building a fanbase. Here are the top 10 marketing mistakes that indie artists make.
As the saying goes, “If you fail to plan, you plan to fail.” You cannot just wing it when marketing your music and expect to see results. Create a marketing plan that includes goals, objectives, strategies, tactics, a market analysis, project timeline, metrics, and projections.
Your music is not for everybody. Music fans who listen to Drake are different than music fans who listen to Beyonce. Targeting the wrong audience is a waste of your time, effort, and money. Test your music on different people to figure out who your target audience is. Ask people outside of your circle of family and friends to listen to your music. They’re more likely to give you honest feedback.
Every artist has something that makes him or her unique. Find your own style and image instead of imitating another artist or what is popular. The landscape of music marketing is rapidly changing, and artists who are taking risks and using unconventional methods to promote their music are the ones who stand out. Don’t be afraid to try something new.
Video allows you to build a personal connection with your fans by giving them a glimpse into your world. Having your own YouTube channel can improve your SEO and add another source of income. Create single previews, album trailers, video diaries, and music videos. Use video to interact with your fans by hosting live streaming sessions such as Google Hangouts.
No one likes spam! Sending your music links to people you don’t know on social media is like abruptly interrupting a conversation of individuals you don’t know at a party. Get to know people before you send them your music. Comment on their posts and have conversations with them. Along with building relationships, produce quality content on your social media pages that will make people want to listen to your music.
Your website should be your central hub for your fans to connect with you. Invest in a quality website that includes your bio, music, tour dates, newsletter signup, videos, photos, and contact information. If you have the budget, hire a web designer who can create a website that fits your brand and engages your fans.
While you may have thousands of followers on social media, you don’t own them. How will you stay in contact with those followers if social media went away? Email marketing allows you to talk directly to your fans and sell to them on a consistent basis. Send out e-newsletters on a weekly, bi-weekly, or monthly basis to stay connected with your fans.