We all want to be covered by a music journalist to get our music out there. Like everything else in the world, there is a right way and a wrong way to go about things. The problem is, how are you supposed to know what the right way is to approach a music journalist?
Here is how you can avoid the common pitching your band mistakes so you actually get some coverage!
When you are sending an e-mail to a music journalist, make sure you include enough details. Don’t just say, “Hi, I am Aster Pheonyx from Autumn City and check out my Facebook fan page.” By all means include that information, after you typed in your band bio and a little bit about the style of music that you play. When you just say your name and your band’s name, a journalist can’t even bother wasting any more time on you.
You understand that not enough detail is annoying, too much detail can be equally as annoying. A music journalist doesn’t care what your favorite cereal is and what you did before breakfast, unless they actually ask you in the interview. Keep the pitch about your band, your music, your major achievements and what your point is.
If you are submitting MP3s or a music video, don’t start off by saying, “We have attached our latest single, but ignore the quality because we recorded it on a laptop.” Okay, now all they are going to pay attention to is the lack of quality. Be smart and don’t send them over something that sounds terrible, but at the same time, don’t draw attention to it. Just let them listen to you without their opinion being tainted.
Writers like to sell new music. It’s part of the whole pay it forward thing or maybe they will remember me when they are famous. Either way, don’t sell yourself short. Show that you have confidence in what you are doing. Don’t write about how you have no fans or how they should give you a chance. Make a music journalist want to give you a chance.
Since we are talking about selling, don’t over sell your band either. If you are THAT AMAZING, then the press should be running to you, right? You may be the next best thing since white bread, but don’t promote yourself that way.