As a growing band you can only do so much. Sometimes (most of the time) you need a little extra help getting the word of your amazing music out to more people. You are trying to grow your fan base. You can only do so much on your own. So, you have decided to look into getting a publicist to take you to the next level. We have a few things that you should keep in mind when considering who you want to do the job.
Like many aspects of the music industry, effective publicity is about teamwork and good communication. There are many great music publicists out there who’ll work independent releases, but that doesn’t mean just any publicist will do. You’ve got to find the one that feels like the right fit for your goals, budget, genre, and more.
You need to consider what kind of budget you can afford. Think about your band’s finances first. You don’t want to start something you can’t finish by not being able to pay the people you are supposed to pay.
What can they offer you? You want to see what kind of track record this person has and who else they have worked with. Once you find one or two artists that work with this person, look in to them and see what kind of response they get from others. What magazines and blogs have they gotten other bands positively featured in? You want to make sure you’re hiring someone who has already established solid relationships with writers, editors, and media producers in the music press. If you hire a no name, you are no better off than where you started from.
A big thing to consider is a publicist that is genre specific. You don’t want to hire someone who has amazing connections in the jazz music scene if you play punk rock. It just won’t blend. Even with their long list of connections, it won’t do you or your band any good because the people they will be pushing your music to won’t be interested.
You want someone who will get back to you. Communication is key to any good relationship. You want to have a clear understanding of the contract that you are signing with them. You want to make your expectation understood that way this publicist can serve you to the best of their ability. There is no sense in having someone who is too busy to give you their time.
Like everything else, do your research and find someone that works best for you and your band.
[Reprinted From: http://diymusician.cdbaby.com/]