Odds are people aren’t knocking down the local news stand to grab magazines and newspapers to read an exciting new article about your band. Even though you and some of your friends may think you’re the best thing since sliced bread, the general public probably doesn’t agree. Not to worry, we have a few tips that can help get your band some press.
You need to have a story. Most people will lose complete interest in you if they start reading about what guitar you play or your favorite brand of drum sticks. Although we know what you’re talking about, your soon to be fans don’t. When you are writing a press release you want to emphasize the most interesting trait that makes your band stand out. Remember, your readers can’t hear how awesome you are through print. You need to make them have to want you enough to come out to a show and spend money.
You may not have even thought of this, but that is what we are here for. When you plan on giving your CD to someone of importance, give it to them unwrapped. The last thing anyone wants to do is to sit and struggle tearing plastic wrap off of a CD. Make it as easy as possible for the big wigs to access your music.
Are you ready for your band to be taken seriously? You need to bring your “A” game. Professional pictures of your wonderful faces can make you stand out or fall back into the shadows. People in the industry pay attention to detail. A press release deserves a knock out photo to go with that mind blowing article. A picture is worth a thousand words.
Another very important piece to your press kit is a good quality video. Your cell phone is not a recording device meant to steal the hearts of millions. People are more inclined to watch a video before they will go download and listen to the same song. A video will also bring your band to life from the black and white.
Remember in school when you stopped paying attention because something was too long to read? Keep your bio straight forward and to the point. Music reviewers don’t have the time to sit down and read the book of you. Show that you are considerate of their time and they will give it to you.
If you want the press to take you seriously, you need to reflect professionalism. The press can be your best friend or your worst enemy when it comes to making your career successful.