REPOST FROM CDBABY : [http://diymusician.cdbaby.com/music-promotion/how-to-get-your-songs-heard-on-8tracks/]
As CD Baby has recently started to distribute directly to 8tracks, I am excited to share my experience with 8tracks to help artists get the most out of it. feature.fm is also providing a special offer to you at the end of this article to help make sure your songs are heard in 8tracks.
What is 8tracks?
The 8tracks masthead explains:
8tracks is internet radio created by people, not algorithms.
8tracks is an amazing mix of playlisting and streaming radio. 8tracks users create playlists and then publish them. When you search for music on 8tracks, the results that pop up are actually playlists created by its users. When you play one of these playlists, it will play in a streaming radio style format just like Pandora. The songs play in order with a limited number of skips.
Think of it like streaming radio, except all of the “stations” are actually playlists created by real people.
Why is 8tracks great for artists?
8tracks is a true friend of the indies with over ⅔ of its listening hours going to independent artists. The reason 8tracks is so helpful for artists is that while other platforms offer playlists only as a feature, 8tracks’ entire focus is on creating and discovering playlists.
On 8tracks, people can actually do something with the songs they favorite rather than sending them into an algorithm that robotically generates recommended music. Because all of 8tracks’ “stations” are created by real people, it means that 8tracks users can add the tracks they favorite into their own playlists for others to hear.
Reaching more people and getting added to more playlists will exponentially increase the potential of your total exposure.
8tracks has over 8 million monthly active users making it the 3rd largest radio streaming service in the US among millennials after Pandora and iHeartRadio.
How to get started
Making a playlist
Now you’re ready to create your first playlist. When you create a playlist, you’ll be able to choose songs from your “Crate” which includes songs you’ve favorited, personal uploads, and tracks that are distributed directly to 8tracks by CD Baby and other distributors.
There are 5 main things that you can control to get your playlist discovered, clicked on, and enjoyed. Here are some tips that can help get your playlist noticed and trending:
1. The Song Selection – The most important thing you can do is create a great playlist that flows with music that people will enjoy. Some people choose themes, genres, or just a great overall selection of songs.
2. Playlist Title – My strategy is to use a catchy title that describes how your playlist feels, or to take a note from the “click bait” playbook. You want your playlist clicked on.
3. Playlist Image – People are visual. A provocative image that stands out and pulls them in will get more interest to see what your playlist is all about.
4. Five tags – A lot of people make mistakes with the tags choosing ones that are too specific. When choosing tags, think of what people will actually search for when you want them to find your playlist. Typically, these are genres, moods, activities and popular artists.
5. Description – The description is really an expansion of the title. Explain what’s in the playlist and try to make it personal.