If you are an indie musician that you know it takes a lot of work to keep everything going in a forward direction. PR is one of the most important things to take you where you need to go. We have a few tips on how you can maximize your band’s PR that will hopefully get you a little closer to your end goal.
Yes, we do live in the age of where social media is literally where you will find out about everything! People don’t even send out engagement announcements. They just post it on Facebook without any attention that there is a real out there. Even so, with that being said, you really want to make sure all of your social media sites are as up to date as possible and that you are constantly posting something and not just shows. Post random things that you and your band are doing outside of practicing and gigs. It gives you a better connection with your audience.
They say a picture says a thousand words and this is very true when it comes to promoting. You want to make sure your band has really solid band promotional photos. These will be your profile pictures and pictures that you post on the flyers you make for your up coming events. Professional photos will take you farther than you may realize. It shows that you are serious about your career and that you just didn’t have your buddy take a picture with their cell phone and that is what you are using to promote your band. Spend a little money if you have to so you can have really good promo photos.
Yes, you love playing your home town, but you can only get so far with that. You need to start reaching out to artists that are a little higher than you on the ladder and trying to book gigs with them. This will open you up to a newer and larger crowd. Also, it will get you into different venues that will benefit you later on in your career.
As always, network with everyone. Even if you are going to see a show. There will always be someone there that you can talk to so you can build connections. Every connection you make can only help you in the long run.