E-mailing is the new way to get press, book a show, have a review done and pretty much anything else. The days of stopping into a club or writing to these places is nearly a lost art (but can still be effective.) Some of your e-mails will always go unread, but we have a few tips to help make sure that your e-mail do get read!
Yes, it is great to have a band e-mail account that you use for people to contact you. Think of it this way, how many e-mails a day do you think these people get from bands? Probably a high number. You actually have a better chance of getting your e-mail read if you send it from your own personal account. An actual name will stand out in a sea of creative band names and the odds stand in your favor for being opened and read. You are still plugging your band, just from your own e-mail account.
Think of the best time to actually send your e-mail. Most people are going to send out e-mails during their normal day which means you will be lost in the flood of those e-mails as well. The best time to send these e-mails is between 9pm and 1am. Take a look at it this way, you may not get answered immediately because people in the world do like to sleep, but if you are the last e-mail sent when they do go to sleep you will be the first e-mail that they see in the morning. Most people start there and work their way down.
We know that you may think, the more e-mails you send, the more of a chance you have for someone to open it. Statistically yes, but in the music world, no. People need time. They are constantly being contacted from people just like you. You should allow for some time to pass before you send a follow up e-mail. We recommend waiting about a week before you send another e-mail to the same person. If someone sees 5 e-mails a day from the same address, odds are they are just going to block you.