As a band manager, you are dealing with everything and everyone. You have a lot to juggle especially everyone’s personalities. It takes a special person to be a good band manager and there are a few qualities that all of these managers have in common.
A band manager should have excellent communication skills. This will be the person that is talking to everyone, so if they aren’t good with words or speaking to people, they aren’t the right person for the job. Not only do they have to talk face to face, but they also need to have a great way with words when writing e-mails or making social media posts. You need someone who is going to speak on your behalf and in a way that makes your band look and sound professional.
You don’t need a college degree in business management to be a band manager, but you should at least have a lot of self taught knowledge in managing. Remember, a band is a business and serious bands will look at it this way. You need someone who is able to execute your career goals while allowing you to focus on your music. You want to trust your manager enough to take care of all of the business projects.
A good manager knows the fine line between being constantly involved and controlling the entire situation. You want someone who is in the mix with you, but not telling you what you should be doing every single step of the way. You want someone who will make suggests and not demands. Sometimes there will be times when the manager will tell you what to do because there is a chance he or she might see a bigger picture than you do, but for the most part it should be like having an extra person in the band that just takes care of all of the dirty work.
When looking for a manager, you almost want someone who is in love with your music. The more a manager actually loves the music and the band, the more they will push it. Think about it, if you don’t really like something, are you going to try to sell it? Someone can tell the difference between someone talking about something they are truly passionate about or something they are just trying to push off on them. Find someone who loves what you do and how you do it. Selling it will become the easy part.