We know you don’t like to think of it this way, but your band is a brand. Fans are potential customers and your music is a product. That is the music business for you in a nutshell.
You want to create a branding statement for your band. This will give you an idea of the image that your band wants to put out to the public. You should include what you sound like, what your lyrics express, your goals and your plans on touring. You also want to discuss your band logo. You want to know how and when you will use you band’s logo in display and on what.
Let’s take your album as an example. You want to create some sort of document as a reference that will include your project name (Your CD’s name), the details of the album, what you plan on doing after you record, when you plan to release it and the responsibilities of all that we just listed. The same thing can go with anything that your band is doing. It is beneficial to do something like this when you are setting up a tour that way you have everything laid out in black and white. All of your questions can be answered by you and your band in a document for everyone to see. Now no one in your band can say, “Well, I didn’t know we were doing that.”
The biggest part of branding is staying consistent. You need to stay on top of all of your social media sites and keep them all up to date. Make sure your promo pictures are the same across the board as well. You need people to know they are looking at your band when they are looking at you. The same thing goes for your logo. Don’t create a new logo every few months because you think it looks cool. You will only confuse everyone.
Create a band calendar. It is the best way for everyone to know when you have practice, when you have meeting and when you have a show. Make sure everyone is up to date with the information so you can keep your group well organized.
It’s a good idea to designate a band spokesperson. Any major company will have a spokesperson to describe all of the upcoming events. Remember, your band is like a company. When you are doing an interview, it will be less confusing if all of your answers are consistent.