When you’re an independent musician it is hard enough to write good music and be worried about all of the things that you need to do to promote that good music. As an indie artist you are doing it all. You are your own booking agent, your PR, your manager, your tour manager, accountant, your publicist and the artist. It can get very stressful when you are doing it alone. Even if you are the leader of the band and everyone expects you to do this, it’s time to pass some of this off to someone professional or your bandmates. If you can’t afford to hire someone, find out what each of your band members’ strengths are and start handing out responsibility.
Hiring a publicist can get expensive, but it is one of those things that you need. Publicity is what gets you new media contacts, new fans and more exposure. Most PR firms will work with you as far as budget. They understand too that you are not rich and famous, but also understand they do need to get paid for the work they do. If you have empty pockets, designate publicity to one or two people in your band that have that drive.
Believe it or not, social media sites for your band can take up a lot of time when you do it correctly. It takes thought of what you are going to say, creative images, keeping it within your brand and keeping it up to date. There are so many different sites that your band should be on: Facebook, Twitter, Instagram, LinkedIn and Snapchat, just to name a few. It’s a full time job in itself. If you have a band member who is really into all of that, put them in charge of this part of your band. All of your social media sites should reflect one another. Take some of the weight off of your shoulders and have someone else do some of the work. Social media posting can be fun, especially when you get to interact with your fans!
Accounting isn’t for everyone. Most of us hate math, but if you are serious and you do have money coming in, you need to make sure your finances are in check. You don’t want to be owing the IRS any sort of money at the end of the year. You also don’t want to be flat broke all of the time because you don’t know where any of your profits are going. You can find an accountant for hire that will work with your budget. If you are lucky enough to have a band member who is good with this sort of thing, pass the torch and let them handle it.
One person can’t be responsible for everything in the band. They will get burnt out and guess what, now you don’t have a full band anymore. Delegate the responsibilities of your music career. You’ll be glad you did.