We’ve all heard this piece of advice time and time again – in the music industry, it’s all about who you know. However, meeting influential connections can seem a rather daunting task. Connections with major record labels or publishing companies can seem completely unreachable and it can be difficult to identify the independent players in the industry. We’re here to tell you that any connection is completely within your reach as an indie artist, and with those connections come opportunities. Here are five tips for networking in the music industry.
The most accessible way to network in the music industry is with social media. Sometimes it can be much easier to reach out to people online. The first step is identifying some industry people you’d like to connect with. Don’t just pick names out of a hat – choose people who work in a field you’re interested in. As an example, if you were a jazz songwriter you’d want to connect with publishers, music supervisors, and jazz bloggers. Also, try to stick with people who work with artists at a similar career level to you or just above.
Next, you’ll want to start engaging with them on Twitter, Facebook, YouTube, or their blog. The key is to avoid pushing your music in their face right off the bat. Contribute to their conversations in a valuable and interactive way, give them your opinion if they ask a question, and consistently engage so your name becomes something they recognize.
It’s about building a relationship. Once you have that foundation you can start tying your music into the conversation.
When you connect with someone, try to get some form of contact information and take the initiative to follow up. No matter how good people’s intentions may be, sometimes they just forget to follow through. It’s up to you to rekindle the conversation! If it helps you, jot down or make a note in your phone the date and location you met the person and what you discussed. Including little details like this in your follow up will show them that you really care about what they had to say. Remember, the squeaky wheel gets the grease.
[Reprinted From: http://diymusician.cdbaby.com/]