99% of all Indie artists have done their own PR for their band at some point. As you know, it actually takes a lot of time and time away from focusing on being the creative musician that you are trying to be. It’s definitely a 24/7/365 kind of a job and shouldn’t be looked at any differently. We understand that you are probably not at the point where you are making a lot of money and you’re just thinking, I can handle it, but PR is more than just sending out a few e-mails to people. To be a successful publicist for a band you really need to build relationships with a lot of people and that will eat up your time faster than you can imagine. So, here is the reality of doing your own PR.
You have decide what angle you are going to pitch yourself at. Remember, if you are trying to get local press to cover your story, make sure you make it clear that you are a local band and what you have done for your local community. You always want to pick out at least one thing that the writer can relate to when you hand over your story to them. National sites won’t care that you’re from a small town, they have heard it all before. They want to hear about how you are tearing everything up and breaking new boundaries. You wouldn’t sell hamburgers at a vegan festival, would you?
So yes, you may have built a great relationship and stayed on top of following up with your e-mails, but nothing in this music business is a guarantee. Everything is a learning experience that you can use for the next time, so don’t look at it as a bad thing if you don’t have one of the interviews you were hoping to get. Try looking at it from a different perspective. “What could I have done differently?”
So remember, it is not the easiest thing in the world to be your own PR agent for your band. It does take a lot of time and effort to make sure things get done the right way. If you are up for the large challenge, go for it!!!