When we make the decision to make music our career, no one goes into it with the mindset that they want to fail. You want to make sure you are doing everything you can to break into the music business. Hopefully you are not doing things that could hurt your chances. We are going to give you a breakdown of things that will actually kill your chances at a music career.
Now that you are going full force into your music career, you need to look at your band like a business. You band needs to be a brand and a consistent brand. You need to clearly define who your band is and what you stand for. Your logo, your music, your band name, your merch and everything else that you put out into the world all need to be consistent. Don’t start your first career move out by confusing your fans because you are all over the place.
You may not know a whole lot about marketing, but don’t put all of your eggs in one basket. You can not rely on social media alone to get your music out there. The more places you can get your band name and music, the better it will be for you. If you don’t know how to do this, don’t be afraid to ask other local bands what they do to spread the word.
When you’re promoting yourself, don’t just promote: “WE HAVE A NEW CD AVAILABLE NEXT TUESDAY.” You need to sell yourself and make people think they actually NEED to buy your CD when it comes out. Talk about all of the passion and love for the music that went into making the CD. Talk about the music itself and why it means so much to you. Give a story about why you wrote a certain song or two. Make people relate to that product and have to have it.
Technology is a good and a bad thing. It allows us to get one small message out to thousands of people, but it made us forget how to actually have face to face conversations with people. Not having good social skills will instantly kill your music career before you even have a chance. Talk to people. Sell your stuff to people. Don’t be afraid to announce that you have all of these great products at your merch table for people to pick up before they leave. Making a connection with someone in person can be more powerful than you think.