It’s best to pick a band name as soon as you start your band and stick with it. This is going to help you create your brand as you move forward in your music career. Now that you’ve picked your name, there are some steps that you need to take in order to protect yourself. You don’t want to battle someone down the road if you make it to use your band name. This is really important!
Let’s say you picked the awesome band name, “Autumn City”! Now you need to claim all of the social media sites that you can with this band name. If someone already has it, try putting music after it,band or rock (whatever genre you may be). Whatever you decide to pick, use it on every social media site that you can. So your Facebook should be www.Facebook.com/AutumnCityMusic and your Instagram handle should be AutumnCityMusic, as well as twitter @AutumnCityMusic. This will prevent your fans from getting confused if there is an Autumn City whatever somewhere else on the internet.
Spend the money and buy your website domain. You will not look professional if you do not have your own website. Again, try to keep it the same, so www.AutumnCityMusic.com You want to establish your brand, so keep yourself consistent.
Now that you have a name, you need a logo the represents your band and your music. This is what will be on your merchandise, your websites. This will be the symbol that your fans will see and know it is you. This is something you hope one day your fans will tattoo on their skin because they love you that much. Think of the Rolling Stones and how iconic their logo is. All you have to do is see a picture of it and you know exactly what band it is and what they represent.
This last step is important and so many bands will over look this or think it actually isn’t important. TRADEMARK YOUR BAND NAME AND LOGO! Let’s say you’ve become famous. People know your name, love your logo and can’t wait for you to come to town. You’re local heroes. You have made it!! Now, let’s just say a local band somewhere picked the same name as you across the other side of the country. No big deal, right? Well, if you own the federal trademark to your name it’s not a problem. What if that other band decided to trademark your band name? Guess what? All of that hard work you did, developing your brand with your name and logo…. you now have to change it. Doesn’t that just suck!? Now you have to go through the trouble of changing all of your websites, your name, your logo, stop selling EVERYTHING with that name and logo on it. It becomes a major pain in the ass. So make it one of the first things you do with your first real paying gig. OWN YOUR NAME!